Daimler – original vintage late 1960s keyring by ‘Trend’ – rare collector’s item with damage

NOW SOLD – sorry this keyring has now been sold and can no longer be ordered

An original vintage Daimler keyring which will have been produced in the late 1960s.

Please note that this keyring does have some damage to the leather keyfob – described in detail below.

When this keyring has been sold this listing will be cancelled .

An original Daimler keyring which will have been produced in the late 1960s by Trend .

Hardly any of these Daimler Trend keyrings can ever have been produced – this is only the 2nd example which we have seen over the last 10 years .

This keyring is original & correct for use with any late 1960s or early 1970s Daimler motor car.

This keyring is in very good condition apart from the leather beginning to show splits where the leather is folded over to accomodate the split ring at the top of the leather keyfob .

We have attempted to show the extent of one side of this in the final listing photo – this does affect both sides of the folded leather portion.

The price of this keyring does take this damage into account- if the keyring was in perfect condition then the price would be substantially higher for a collector’s item like this.

The keyring is still suitable for light use but would be more suitable for placing in a keyring collection where the keyring will not be used .

The badge comprises an aluminium baseplate with vinyl inlay detail mounted onto a keyfob in genuine black leather gold embossed on the reverse :- TREND Real Leather.

The keyring was made by a manufacturing business whose trademark was ‘Trend’ as can be seen embossed onto the back of the keyfob- we do see examples of their keyrings for other makes of car from time to time.

In the 1960s almost all keyrings for the world’s cars were made in England – it was quite an industry.

Despite comprehensive research we have never discovered who Trend actually were !

Small keyring manufacturing businesses came & went rather rapidly in the 1960s – many were based in the Birmingham area which had a tradition of badgemaking .

There may have been a tie-up with a badgemaker known as ‘Alexander’ – occasionally a badge marked ‘Alexander’ crops up mounted onto a ‘Trend’ leather keyfob.

A top quality British made item produced at a time when many items like this were becoming mass produced & very poorly finished .

The keyring in the photos is the actual one which you will receive.

When it has been sold then this listing will be cancelled. SMOSO   00/55    03/22