NOW SOLD – sorry this keyring has now been sold and can no longer be ordered
One of the most sought after and consequently highly valued of all Jaguar keyrings – particularly in the superb condition that this one is in- this keychain is around 65 years old !
Not only one of the earliest known Jaguar keyrings but also one of the earliest known of all motoring keyrings.
The growler badge on this keyring is based on the bonnet badge of the 1949-1954 Jaguar XK120 and it is accepted that this keyring will have been produced to accompany the Jaguar XK120.
This keyring dates from the early to mid 1950s and is an example of one of the very first automotive keyrings which were ever produced.
This keyring was made before leather keyrings were produced for use with cars – the first examples of those being CUD’s torpedo keyrings in the mid to late 1950s.
It was only in the 1960s that car keyrings started to be produced in significant numbers.
We have only ever offered two other examples of this keyring in the 10 years in which Classic Leather Fobs Ltd has been in business.
Both of these were sold to collectors who had already registered an interest for this very keyring should any ever appear.
This particular example is in really excellent condition with the vitreous enamelling intact and free of any enamel chips.
The nickel plating is faultless. Please bear in mind that this badge is a very small item with a diameter of only 20mm ( 0.80″ )
The enlarged high resolution photos in the listing show tiny irregularities which are not visible when viewed at life size by the naked eye.
The keyring could well have been one of the very first items made by Castles Unit Developments ( CUD ) of Leicester who then went on to produce the very well known CUD torpedo keyrings of the mid to late 1950s or could have been produced by a badgemaking concern in the jewellery quarter in Birmingham.
So few of these keyrings were ever produced that it is doubtful if we will ever know.
This exact keyring is described in Bud Marston’s book on ‘Vintage Jaguar Keyrings’ which is featured at the beginning of our Jaguar section here in this website shop.
Bud states that ‘Jaguar Cars’ pendant keyrings with snake chains are among the earliest mementos of Jaguar cars in the 1950s.
Some time ago a seller in the UK contacted us with a view to selling one of these keyrings.
He was not inclined to send the keyring to us on approval for us to verify condition & authenticity and listed the keyring for sale on ebay instead.
That keyring sold for just under £2,000 to a buyer in USA.
Bud records that ‘early Jaguar keyrings in pristine condition bring a stiff premium ‘
He continues to say that one of his examples in the book with this badge with a ring loop rather than a snake chain reportedly sold for $2,800 in 2018.
Despite those headline figures which can be achieved at auction when two keen buyers are pitted against one another we have listed this keyring at a price which will simply give us a fair return.
Having said that we would much rather have our money invested in a keyring like this rather than in a bank – but must sadly consider keyrings as merchandise and not items to be hoarded in our own private collection where this particular keyring has resided for several years.
The keyring in the photos in this listing is the actual one which you will receive.
When this keyring has been sold – then this listing will be cancelled. 00/597 04/20