Original Vintage & Restored Leather Keyrings for Classic Cars & Motorcycles


Jaguar – original 1960s CUD vitreous enamel badge in worn condition remounted onto a new leather keyfob

NOW SOLD – sorry this keyring has now been sold and can no longer be ordered

An original Jaguar keyfob badge in worn condition which will have been produced in the 1960s which we have remounted onto a new leather keyfob as can be seen in the photos .

When this keyring with this badge has been sold this listing will be cancelled.

This original vitreous enamel Jaguar keyfob badge is in worn condition as can be seen in the photos.

The translucent red vitreous enamel surrounding the Jaguar growler head is in good condition but the solid black enamel border has small areas of enamel missing altogether – all of which can be seen in the enlarged high resolution listing photos .

The nickel plating on the high areas of the growler head has worn away with use over the years together with some of the rest of the original nickel plating .

The nickel plating on the reverse of the badge is in fair condition and is marked ‘CUD Made in England ‘

The badge was made by the famous CUD Company ( Castles Unit Development Co. of Leicester )

CUD badges like this one are well documented in Bud Marston’s ‘Vintage Jaguar Keyrings’ book which is featured at the beginning oy our Jaguar section here in this website shop.

If you have a Jaguar motor car dating from the 1960s – then this is a good opportunity to purchase a keyfob badge which is absolutely original & date correct for your car at a very good price and now remounted onto a new period correct leather keyfob provided you are happy to accept the condition which the badge is in .

A few years ago badges in this condition would not have been considered saleable but the market has changed very dramatically .

Nowadays many customers do much prefer a badge or keyring which has ‘had a life ‘ rather than one in new old stock perfection – and the value of original Jaguar keyrings has risen to the extent that original Jaguar badges and keyrings in patinated condition like this one are now valuable items .

Venerable old badges like this one began life almost 60 years ago as a pristine new keyring dangling from the ignition of a similarly pristine condition new Jaguar car as the ignition was turned on for the very first time .

Fast forward almost a lifetime and that same badge still dangles from a Jaguar ignition as that switch is turned off for the very last time.

During that lifetime the badge has travelled over countless thousands of miles probably in several Jaguar cars but often with the same driver .

It has only been as a result of repairing many hundreds of keyrings for customers over the years that we have begun to realise the significance of these aged jewels and the sentimental importance that they are held in by their owners irrespective of condition .

Badges like this one have often become talismans which have accompanied their owner on all their journeys through their lives and can now continue the journey for many years to come.

The keyring in the photos is the actual one which you will receive. SMOSO   00/521   05/22