Individually Handmade Keyrings For Classic Vehicles Made Here In England & Shipped Worldwide

Jaguar - original 1960s vitreous enamel Polco? badge remounted onto a new leather keyfob



We are very fortunate to have recently received these original vitreous enamel Jaguar keyfob badges which came to us from the premises of Heath Machin & Co. of Walsall who made their own keyrings and also mounted keyfob badges for other badgemakers including Melsom Products Ltd. of Birmingham.

The badges date from the 1960s and the only other 3 or 4  badges of this design which we have ever seen over the last 10 years  had been made by The Pool Clock Company and were marked ‘POLCO’.

Some of these badges are featured in Bud Marston’s book – ‘Vintage Jaguar Keyrings’ together with other examples still mounted onto their original keyfobs.

One of Bud’s original examples was actually supplied by us for his photographer – we are credited for this on that page in the book.

The Pool Clock Company were located at 90 Aldersgate St. London EC1 in the early 1960s and only made keyrings for a very short time so far as we know.

Their badges always had this very distinctive shield shape.

Recorded information regarding badgemakers and keyring manufacturers from the 1960s is virtually non existent – so it is very difficult in many cases to be absolutely certain who actually made a particular badge or keyring !

It may be that these badges were made by Pool Clock Co. and had been delivered to Heath Machin for mounting onto leather keyfobs but this never happened due to Pool Clock Co. or Heath Machin closing for business before the badges were mounted.

Or it may be that Heath Machin received the badge dies when Pool Clock Co. closed and continued making the badges for a short time with ‘Made in England’ simply cast into the back of the badges rather than ‘POLCO’.

We shall probably never know which of the above alternatives was actually the case.

In any event we have never seen any other examples of these particular badges simply marked ‘Made in England’ -so these badges must be particularly rare.

We have remounted the badges onto new keyfobs in full grain black leather as can be seen in the photos.

These are superb examples of an original early Jaguar keyfob badge now remounted sensitively but robustly  – and one of the very few keyrings with a vintage Jaguar keyfob badge which can now actually be put into daily use without fear of spoiling .

In fact using the keyrings can only improve the appearance as the leather will begin to take on a patina which can only develop with a combination of use and the passage of time.

Heath Machin & Co. were bought by new owners in the late 1960s and continued making small leather goods up until the 1990s.