Jaguar – original vintage 1960s Avon Cliff keyring in beige leather – collector’s item

NOW SOLD – sorry this keyring has now been sold and can no longer be ordered

An original Jaguar keyring which will have been produced in the 1960s.

When this keyring has been sold this listing will be cancelled.

One of two original vintage Jaguar Avon Cliff standing wings  keyrings which came to us recently- both currently listed ( unless the other one has now been sold )

Both of these were made by Avon Cliff badgemakers in the 1960s .

The two keyrings have different coloured leathers and stitching colours- this particular one has a keyfob in genuine beige leather.

It is unbelievable how much trouble Avon Cliff put into making these keyrings which must have been individually hand selected and stitched to achieve such variation.

Many of the original Avon Cliff keyrings which we have seen over the years have different leather and stitching colours – even to the degree of having different coloured leather on the front & back of the keyfob !

Nowadays this level of attention is termed ‘bespoke’ – here we see an example of this taking place over 50 years ago !

The keyring in this listing is in very good  condition apart from some discolouration on the light coloured leather keyfob which can be seen in the enlarged high resolution listing photos.

This discolouration is not noticeable when the keyring is in it’s usual displayed position as in the main photograph – it is only noticeable when the badge is flipped up from the keyfob or when the back keyring is on show.

Whilst original Avon Cliff keyrings are very distinctive and easily recognisable their name was not always cast into the back of the keyfob badge – ‘Avon Cliff’ is clearly cast into the back of the badge on this keyring.

The vitreous enamel badge has hand laid red vitreous enamel and is in mint condition – absolutely perfect.

.The keyfob is in a shade of beige leather with green stitching – very up-market for the rather austere 1960s !

Physical condition of the leather keyfob is brand new – which suggests that despite the leather discolouration the keyring is actually new old stock having never been used.

The discolouration will have taken place over the long years which the keyring has been in storage- if the keyfob had been in a dark leather colour this would not have been noticeable !

Some examples of Jaguar keyrings like this one are described and photographed in Bud Marston’s ‘Vintage Jaguar keyrings ‘ book featured at the beginning of our Jaguar section here in this website shop.

Bud explains that the standing wings & tail motif that appeared on SS Cars & Jaguar Cars from 1936 onwards almost certainly inspired the design shown on the badge on this keyring.

This keyring is an exceptionally good example of a rare original Jaguar keyring and the one in the photos is the actual one which you will receive. SMOSO   00/524   08/21