Jaguar XK120 etc - original vintage 'Emu Series' keychain from 1956 - collector's item

NOW SOLD – sorry this keychain has now been sold and can no longer be ordered

An original Jaguar keychain which will have been produced in 1955 or 1956 .

When this keychain has been sold this listing will be cancelled.

Only the 4th example of one of these complete Jaguar keychains which we have ever seen and listed over the last 10 years – apart from the other one shown on the display card which has now been sold .

This keychain is new old stock and came to us still attached to the original ‘Emu Series’ sales display card dated on the back March 26th 1956 handwritten in pencil !

Also on the display card were keychains for MG, Humber & Wolseley.

Whilst the keychain is new old stock having never been used it has been on the display card for 65 years and does look it’s age as can be seen in the photos.

The vitreous enamel badge is connected to the splitring by means of a nickel plated snake chain – all in excellent order.

These keychains were the very first car keyrings which were ever produced – we have never seen any for any make of vehicle that are older.

They preceded the keyrings with leather keyfobs which started to make an appearance in the very late 1950s.

This keychain would probably have been originally intended to be purchased for use with any mid 1950s Jaguar motor car – including 1949-1954 XK120 – the badge closely resembles the XK120 bonnet badge.

Keychains like this one are well documented in Bud Marston’s ‘Vintage Jaguar Keyrings’ book which is featured at the beginning oy our Jaguar section here in this website shop.

Sorry – we are not prepared to sell the keychain for the original price of 2/6 shown on the display card – 2 shillings & sixpence ( half a crown )  !!

If you have a Jaguar motor car dating from the mid 1950s – then this is a very rare opportunity to purchase a keychain which is absolutely original & date correct for your car .

The keychain in the photos is the actual one which you will receive. SMOSO   00/546  10/22