NOW SOLD – Sorry this keyring has now been sold and can no longer be ordered
We have just this one original example of this scarce keyring to offer.
It is the only the 2nd example with this particular badge made by Trend for Maserati which we have ever seen over the last 10 years .
We have seen another couple of Maserati keyrings made by Trend but with a different enamel badge – one of these is listed here in this Maserati section of our website shop unless now sold.
All of the four Trend Maserati keyrings which we have seen came from the same source.
As is usually the case :- the vendor of this keyring knew its worth and our price has to reflect what we paid for it.
There is something really special about having a completely original vintage keyring which dates from the actual time when your car was built.
This keyring is exactly that – it has not been remade or remounted by us – it is an original vintage item.
Dating from the 1960s this keyring has been in store for around 50 years and is new old stock having never been used.
It has a vitreous enamel badge which is mounted onto a genuine leather keyfob .
Made by a manufacturing business whose trademark was ‘Trend’ as can be seen embossed onto the back of the keyfob- we do see examples of their keyrings for other makes of car from time to time.
Despite comprehensive research we have never discovered who Trend actually were !
Small enamelling businesses came & went rather rapidly in the 1960s – many were based in the Birmingham area which had a tradition of vitreous enamelling.
There may have been a tie-up with a badgemaker known as ‘Alexander’ – occasionally a badge marked ‘Alexander’ crops up mounted onto a ‘Trend’ leather keyfob.
A top quality British made item produced at a time when many items like this were becoming mass produced & very poorly finished.
This keyring is original & correct for use with any 1960s Maserati motor car.
The keyring in the photos is the actual one which you will receive.
When it has been sold then this listing will be cancelled. 00/981 12/19