Original Vintage & Restored Leather Keyrings for Classic Cars & Motorcycles


Maserati – original vintage late 1960s/ early 1970s keyring – worn condition

NOW SOLD -sorry this keyring has now been sold and can no longer be ordered

An original vintage Maserati keyring which is in worn condition will have been produced in the late 1960s or early 1970s .

When this keyring has been sold this listing will be cancelled .

An original Maserati keyring which will have been produced in the late 1960s or early 1970s by a British Company known as ‘Trend’ .

Very few of these Maserati Trend keyrings can ever have been produced – this is only the 2nd complete example which we have ever seen over the last 10 years .

This keyring is original & correct for use with any late 1960s or early 1970s Maserati motor car .

This keyring is in worn condition but would still be perfectly serviceable – there are still many miles left in it yet !

We know from long experience that it is not every customer who is looking for mint condition perfection in a keyring – many prefer a keyring which has ‘had a life’ – which this one evidently has presumably in a Maserati !

The vitreous enamel badge is still perfectly recognisable but has an abundance of enamel chips – particularly around the edge of the badge .

The black leather keyfob is well worn in – like a comfortable pair of shoes  but the stitching is still good and tight and the keyring is still in good useable condition .

The keyring was made by a manufacturing business whose trademark was ‘Trend’ – their name would have been gold embossed onto the back of the keyfob within a stylised flag but has worn off – we do see examples of their keyrings for other makes of car from time to time.

In the 1960s and 1970s almost all keyrings for the world’s cars were made in England – it was quite an industry.

Despite comprehensive research we have never discovered who Trend actually were !

Small enamelling businesses came & went rather rapidly in the 1960s – many were based in the Birmingham area which had a tradition of vitreous enamelling.

There may have been a tie-up with a badgemaker known as ‘Alexander’ – occasionally a badge marked ‘Alexander’ crops up mounted onto a ‘Trend’ leather keyfob.

This keyring was a top quality British made item produced at a time when many items like this were becoming mass produced & very poorly finished .

The keyring in the photos is the actual one which you will receive. SMOSO   00/55  12/21