This listing is to buy our National Benzole keyring with a hinged badge mounted onto a slimline teardrop leather keyring as shown in the listing images.
Due to demand we have now produced our very popular National Benzole keyring with this slightly smaller hinged badge.
The vitreous enamel badge on this keyring measures 25mm in diameter rather than our standard 28mm- for which reason it is only offered mounted onto the smaller slimline teardrop keyfob shape as shown in the listing photos.
Available in all of our leather colours.
This slightly smaller keyring is ideal for use as a ‘retro’ keyring in a modern car and will fit on the keyring with the modern remote .
National Benzole was a petroleum brand in the United Kingdom from 1919 to 1957 when it merged with Shell-Mex & BP Ltd.
National Benzole’s Mr. Mercury in his winged helmet became one of the most powerful marketing images of the 20th Century- instantly recognisable .
It became a symbol of all that was good and trusted in motoring at that time – almost like The Bank of England.
We still look at that badge with that familiar winged helmet profile and wistfully think that image and what it represents can never be bettered.
National Benzole keyrings were distributed in colossal quantities in the 1950s and our key ring featuring the original design from 1953 is a worthy addition to any 1950s or 1960s motor car ( or a much later motor car !) – countless thousands of cars used a National Benzole keyring at the time .
National Benzole keyrings were made to be used – and used in anger they were along the highways & byways of Britain and much of Europe before motorways began to be built.
This badge is a talisman of motoring days long gone before motoring as it was then became the chore which it is now with ever increasing congested roads and confusing speed limits .
In buying this keyring you are buying a dream which will never return.