NOW SOLD – sorry this keyring has now been sold and can no longer be ordered
National Benzole was a petroleum brand in the United Kingdom from 1919 to 1957 when it merged with Shell-Mex & BP Ltd.
National Benzole’s Mr. Mercury in his winged helmet became one of the most powerful marketing images of the 20th Century.
National Benzole keyrings were distributed in colossal quantities in the 1950s and 1960s and this key ring featuring the slightly later early 1960s badge design is a worthy addition to any 1960s vehicle – particularly in the case of a car for which an original specific keyring was never available.
Whilst these keyrings were very common at the time and do appear regularly on ebay etc – very rarely do they appear in the mint new old stock condition of this keyring.
They were made to be used – and used in anger they were along the highways & byways of Britain and much of Europe before motorways began to be built.
This keyring is the very best example which you are ever likely to find with the vitreous enamel badge mounted onto a green faux leather keyfob and is a talisman of motoring days long gone before motoring as it was then became the chore which it is now with ever increasing congested roads and confusing speed limits .
In buying this keyring you are buying a dream which can never return.
The keyring in the photos is the actual one which you will receive.
When it has been sold this listing will be cancelled. 59/92 01/20