Excelsior – original vintage new old stock late 1950s/early 1960s melsom keyrings – collector’s items

We have now received these ‘time-warp’ new old stock Excelsior keyrings which were produced in Walsall England in the late 1950s or early 1960s !

The condition is absolutely mint even though these keyrings have been in store for around 60 years.

The nickel plated vitreous enamel badges are mounted onto keyfobs in genuine leather with natural fibre stitching in white thread.

It would be very difficult if not impossible to improve on these as examples of genuine original vintage late 1950s/early 1960s Excelsior keyrings.

This has to be the very first and also the last ‘cache’ of original Excelsior keyrings which will ever come to light.

The keyrings are available in 4 leather colours ( while we have stock ) – red, light blue ( order Royal blue )  tan, & green – which can be selected on the drop down menu in the listing.

These keyrings were made in Walsall, England by Heath Machin & Co who ( as well as making their own keyrings ) mounted keyfob badges onto leather keyfobs for Melsom Products Ltd of Birmingham whose name appears on the back of the badges.

Melsom Products Ltd were the most famous and prolific of British car & motorcycle keyring manufacturers during the 1960s and very early 1970s – taking over when Castles Unit Developments (CUD ) who made the torpedo shaped keyrings disappeared.

Melsoms themselves then closed in the early 1970s making way for Manhattan Windsor of Birmingham who continued making automotive keyrings into the early 21st Century before closing themselves.

We had always assumed that Melsoms mounted their badges onto their own leather keyfobs – and it has taken us 10 years to discover that this was not always the case.

Heath Machin & Co. were bought out by new owners in the very early 1970s ( coinciding with Melsom’s demise ) and continued making small leather goods into the 1990s.