Individually Handmade Keyrings For Classic Vehicles Made Here In England & Shipped Worldwide

Jaguar - original vintage 1960s 'Trend' keyring - collector's item

NOW SOLD – Sorry this keyring has now been sold and can no longer be ordered

We are not licensed by Jaguar Land Rover Ltd to reproduce any of the recent Jaguar logos and none of the keyrings listed here for sale in this website shop feature any of those logos.

The keyring in this listing features an historic original vintage Jaguar keyring which was  manufactured well over 40 years ago and this keyring with this badge mounted onto it is intended to be used with classic Jaguar motor cars.

Quite an important example of an original Jaguar keyring- and we have just this one to offer which is the only one which we have ever seen of this type for Jaguar in the last 10 years

Probably new old stock – so in very good condition and has been in dry storage for around 50 years.

The Jaguar badge could be of any date – but we know this keyring dates from the 1960s as other examples of these Trend keyrings which we have seen for other makes of car feature easily dated badges and for date specific models.

Rather interesting because the badge is acrylic on an aluminium alloy base – rather than the usual vitreous enamel set in a plated copper alloy badge.The bare aluminium alloy beneath the badge has surface staining as this metal usually does have after so many years.

This is almost an interim design bridging the familiar old fashioned vitreous enamel on plated metal badges and the ( much) later resin badges.

The badge is mounted onto an excellent quality keyfob in high grade full grain leather with gold embossing.

Made by a manufacturing business whose trademark was ‘Trend’ as can be seen embossed onto the back of the keyfob .

Despite comprehensive research we have never discovered who they actually were !     Small enamelling businesses came & went rather rapidly in the 1960s & 1970s – many were based in the Birmingham area which had a tradition of badgemaking and keyring production but Trend were actually based in Burnham in Buckinghamshire.

There may have been a tie-up with a badgemaker known as ‘Alexander’ – occasionally a badge marked ‘Alexander’ crops up mounted onto a ‘Trend’ leather keyfob

The keyring in the photos is the actual one which you will receive.

When it has been sold this listing will cancel. 00/571 ( 00/331    10/19)