Jaguar - original vintage 1960s 'Trend' keyring - collector's item

An original Jaguar keyring which will have been produced in the 1960s .

We have just this one example of this keyring to offer – when this keyring has been sold this listing will be cancelled .

This keyring is in very good condition considering it’s age with a vitreous enamel badge mounted onto a keyfob in genuine black leather .

The vitreous enamel badge is inset within a black plastic mount as can be seen in the photos – this method of badge mounting on keyrings was occasionally used in the 1960s but this is the only Jaguar keyring which we have ever listed with one of these badge mounts which makes this keyring rather unusual .

The translucent red and black  vitreous enamel badge is in hand laid enamel and is in exceptionally good condition .

The badge is mounted onto a genuine black leather keyfob which is also in very good condition and gold embossed ‘ TREND – REAL LEATHER ‘

We have seen keyrings for other makes of car embossed ‘Trend ‘ but have never found out who they actually were .

An example of a keyring with this particular badge with a rather ‘toothy’ growler ( ! ) is shown in Bud Marston’s Vintage Jaguar Keyrings book featured at the beginning of this Jaguar section here in this website shop .

However the badge on that keyring is not mounted within a black plastic mount like the one in this listing suggesting that this keyring is scarce – certainly we have never seen another Jaguar keyring like it .

The keyring in the photos is the actual one which you will receive.