Original Vintage & Restored Leather Keyrings for Classic Cars & Motorcycles


Land Rover Assistance – original vintage new old stock 1990s keyring


1 in stock

An original Land Rover keyring which will have been issued in the 1990s or very early 2000s

We have just this one keyring to offer  – when it has been sold this listing will be cancelled.

The green oval badge is the badge which we all associate with Land Rover and is correct for almost all Series Land Rovers, 90s & 110 and all Defenders together with Discovery, Freelander and early 2000s Range Rover. .

These Land Rover Assistance keyrings were the standard issue with new Land Rover vehicles in the 1990s & early 2000s – despite many thousands probably being issued at the time very few seem to have survived – particularly in this condition .

Probably because Land Rovers tended to be used as working vehicles at that time rather than as the luxurious vehicles which they have become nowadays.

Consequently the keyrings were used in working conditions like the vehicles themselves and keyrings like this one are now much sought after particularly if in new old stock condition like this one .

This keyring is in new old stock condition with a genuine vitreous enamel badge mounted onto a genuine leather keyfob of generous thickness.

The ‘phone nos. for Land Rover assistance is gold embossed beneath the badge together with a no. for Autoglass for if the keyholder was unfortunate enough to need a new windscreen .

The back of the keyfob has a clear plastic panel stitched on – the vehicle details could be stored beneath the panel .

The keyring was made by  Manhattan Products of Birmingham who made most Land Rover keyrings from the 1970s through to the early 2000s when they sadly closed .

Manhattan made the finest quality British automotive keyrings from the late 1970s onwards and their products were exported all over the world.

The keyring in the photos is the actual one which you will receive.