Singer Motors ( SM) - original vintage 1960s keyring - slightly damaged badge

An original Singer Motors keyring which will have been produced in the 1960s.

When this keyring has been sold this listing will be cancelled.

SM stood for Singer Motors – this is only the 2nd SM keyring which we have ever seen & listed .

The keyring was made by Avon Cliff badgemakers in the 1960s .

The keyring is in excellent condition apart from the nickel plating having disappeared from the upper part of the ‘S’ and a section of the edge of the badge approximately between 9 o’clock & 12 o’clock on the face of the badge ( can be seen in the enlarged high resolution listing photos ) – the price of the keyring does take this into account.

It is unbelievable how much trouble Avon Cliff put into making these keyrings which must have been individually hand selected and stitched to achieve such variation.

Nowadays this level of attention is termed ‘bespoke’ – here we see an example of this taking place over 50 years ago !

The red vitreous enamel badge is mounted onto a keyfob in genuine dove grey leather stitched with red thread.

The keyring in the photos is the actual one which you will receive.