Sunbeam – original vintage new old stock 1960s Trend keyring – collector’s item

NOW SOLD – sorry this keyring has now been sold and can no longer be ordered

An original vintage Sunbeam keyring which will have been produced in the 1960s.

Just this one keyring to offer – when it has been sold this listing will be cancelled .

An original Sunbeam keyring which was produced in the late 1960s by Trend .

Hardly any of these Sunbeam Trend keyrings can ever have been produced – this is the only example which we have ever seen and listed over the last 10 years .

This keyring is original & correct for use with any late 1960s or early 1970s Sunbeam motor car.

This keyring is in new old stock condition with a jewellery quality vitreous enamel badge mounted onto a keyfob in genuine black leather gold embossed on the reverse :- TREND Real Leather.

The keyring was made by a manufacturing business whose trademark was ‘Trend’ as can be seen embossed onto the back of the keyfob- we do see examples of their keyrings for other makes of car from time to time.

In the 1960s almost all keyrings for the world’s cars were made in England – it was quite an industry.

Despite comprehensive research we have never discovered who Trend actually were !

Small enamelling businesses came & went rather rapidly in the 1960s – many were based in the Birmingham area which had a tradition of vitreous enamelling.

There may have been a tie-up with a badgemaker known as ‘Alexander’ – occasionally a badge marked ‘Alexander’ crops up mounted onto a ‘Trend’ leather keyfob.

A top quality British made item produced at a time when many items like this were becoming mass produced & very poorly finished .

The keyring in the photos is the actual one which you will receive.

When it has been sold then this listing will be cancelled. SMOSO  00/55  12/24