We have just a few of these spectacular original vintage Toyota keyrings which will date from the 1970s.
They are new old stock and have never been used – hence their condition is virtually mint.
The nickel plated vitreous enamel badges are mounted onto black keyfobs.
They were made by Melsom Products Ltd of Birmingham at the time – Melsom’s details are cast into the back of the badges .
At that time almost all keyrings for the world’s cars were made in England – it was quite an industry.
In all our years of dealing with vintage keyrings we had never seen any of these keyrings before – all we knew was that they related to Toyota and possibly to Land Cruiser.
Luckily a friend in the village drives a classic Land Cruiser and he confirms that these badges are associated with Toyota Land Cruiser.
He tells us that the logo does not actually spell out ‘TEQ’ at all.
It is a form of Japanese writing known as Katakana and spells the 3 characters ‘To’, ‘Yo’ and ‘Ta ‘- which means ‘TOYOTA’ .
We mistakenly translate this as ‘TEQ’.
These keyrings are original & correct for any 1970s or slightly earlier Toyota Land Cruiser ( or any later Land Cruiser !! ) and are rare survivors of the keyrings which were produced for use with the vehicles at the time.
When all of the keyrings have been sold then this listing will be cancelled.